There are three ways to compete - product, service, and price. Creative strategy (often called copy or advertising strategy) defines what you will say about your product or service. It explains how you want consumers to think about your brand or organisation.
HOT TRENDS 2021
Minimalism takes over the user interface (UI). Minimalism has come and gone as a UI design trend throughout the years, but it looks to retain popularity in 2021. Website visitors look for simple, sleek, easy to use interfaces. They have little time or patience for dozens of pop-up windows and irrelevant notifications – and anything that slows down the process of finding relevant information.
Storytelling approach is a must for product design - One way to achieve a great storytelling strategy is through videos. It is arguably one of the most engaging content formats in the digital world.
Mobile-first design will be the way forward - When you wake up in the morning, what’s the first thing you do? If you’re being honest, you most likely check your mobile phone.
Dark Mode is here to stay - easy on the eyes and on batteries.
Optimise for Google's next update
Prepare for the end of third-party cookies
HOT TRENDS 2021 MARKETING:
Live video, everywhere
Audio content (podcasts) on everything
User generated content - direct reviews and feedback - in short, word-of-mouth on steroids
Brand activism - does your brand support a cause?
Branded content - think the Lego movie
Nostalgic marketing/referencing comfort and familiarity
HOT TRENDS 2021