Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. A brand audit should cover three areas: Internal branding — your brand values, mission, and company culture.
Competitor research is the process of identifying your competitors, finding out what their strengths and weaknesses are, and evaluating their products or services. It helps you understand the market and find ways to differentiate your business.
The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers.
Bring all staff up to speed with the new identity so that they are aware of the reasons behind especially a re-brand. Uninformed personnel may inadvertently sink a re-brand before it could even start fulfilling a desired outcome.
The golden rules of logo design are:
There are 7 types of brand names:
Creating a corporate identity is a strategy that companies use to identify and appeal to their target audiences. With an identity established, an organization can shape the public's perception of it, promote its values more effectively and more efficiently direct its marketing campaigns.
CI guide design
What should be included in a CI guide?
Digital CI assets