A lot of times, people don’t know what they want until you show it to them.” - Steve Jobs

GRAPHIC DESIGN 
PACKAGES

HOW TO BRIEF THE DESIGNER:

What does your business do?Tip: Never assume that the designer will know anything about your company. Be clear and concise  and avoid jargon when replying.

• What does your company/organisation do?
• What is your company’s history?

What are the goals?  Why?

• What is the overall goal of the new design project?
• What are you trying to communicate and why?
• Are you trying to sell more products or get awareness of your product / service?
• How do you differ from your competitors?
• Do you want to completely reinvent yourself or are you simply updating your promotional material?

Tip:  You should also provide old promotional material to assist the designer.

Who is the target market?

• What are your target market’s demographics & psychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.

Tip: If you have multiple audiences, rank them in terms of importance.

What copy (text) and pictures are needed?
Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.  You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.

• What copy needs to be included in the design? Who is providing the copy?
• What pictures / photographs / diagrams etc need to be used? Who is providing these?

What are the specifications?

• What size is the design going to be?
• Where is it going to be printed / used? The web, business cards, stationery, on your car?
• What other information should the designer know in regards to specifications?

Have you got a benchmark in mind?

• You should provide the designer with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your designer.
• Provide the designer with things not to do, and styles that you do not like or wish to see in your design. This will give the designer an idea of what to avoid and will avoid disappointment on your behalf.

What Is Your Budget?

• Providing a budget prevents designers wasting valuable time and  resources when trying to maximise your budget.
• Providing the budget upfront also allows designers to know if the project is going to be worthwhile to complete. Make sure you are worth their time.

What is the time scale / deadline?

• Give the designer a detailed schedule of the project and set a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as consultation, concept development, production and delivery.

Tip: Rushing design jobs helps no one and mistakes can be made if a complex job is pushed through without time to review, however, there are times when a rush job is needed, and in these cases you should be honest and upfront about it.

GRAPHIC DESIGN RATES:

TYPE OF DESIGN:	HOURLY RATE	HALF DAY RATE	FULL DAY RATE
Logo Design	R300 per hour	R2500 half day	R2500 full day
Creation of visual concepts	R300 per hour	R1200 half day	R1500 full day
Presenting your design concepts	R350 per hour	R1500 half day	R2500 full day
Illustrations	R400 per hour	R2500 full day	R2500 full day
Original images/Collages	R300 per hour	R1200 half day	R2500 full day
Adding changes from client	R250 per hour	R1200 half day	R2500 full day
Final design review	R300 per hour	R1200 half day	R2500 full day
Interpreting stats into visual graphics	R350 per hour	R1200 half day	R2500 full day
Advert layout	R300 per hour	R1200 half day	R2200 full day
Brochure layout	R300 per hour	R1200 half day	R2200 full day
Magazine layout	R350 per hour	R1200 half day	R2500 full day
Report layout (corporate)	R350 per hour	R1500 half day	R2500 full day
General Design	R350 per hour	R1200 half day	R2200 full day

Logo Package
R990

Y​ou started a new company and need a logo. Or you just need a professional to give your current logo a modern face-lift. Our package includes the following:
​

1. Logo concepts (3) 
2. Options delivered within 3 days
3. 1 x Revision
4. High-resolution Jpeg, Png with transparent background, Vector PDF supplied
5. Ai. file also available on request

Stationery Package
R2 490

Our Stationery Package is perfect for a start-up company, or a company that is re-branding. This package includes:

1. 3 Logo Options, 3 Days, 3 Revisions
2. 3 Business Card Design Options
3. Letterhead
4. Email Signature
5. All relevant file formats supplied
   

Corporate Identity Package
R3 490

As a professional business, you need to look the part when contacting prospective clients. This package will give you the the competitive advntage::
​

1. 3 Logo Options, 3 Days, 3 Revisions
2. 3 Business Card Design Options
3. Letterhead
4. Email Signature
5. Company Profile Document
6. All relevant file formats supplied

Complete Branding Solution​
R9 990​

Any company that plans to expand into franchising, or with multiple branches will benefit from this package to ensure complete branding uniformity:
​

1. Professional Web Design
2. .co.za Domain Name
3. 12 Months Hosting
4. 3 Logo Options, 3 Days, 3 Revisions
5. 3 Business Card Design Options
6. Letterhead
7. Email Signature
8. Brochure Design
9. Company Profile Document
10. Branding Style Guide
11. All relevant file formats supplied

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