Techie and DesignSpeak Glossary
These are some of the terms we might use when dealing with your projects.
All things PRINT:
Creep - Phenomenon of middle pages of a folded signature extending slightly beyond outside pages. Also called feathering, outpush, push out and thrust. See also Shingling.
Crop Marks - Lines near the edges of an image indicating portions to be reproduced. Also called cut marks and tic marks.
CMYK - Abbreviation for cyan, magenta, yellow and key (black), the four process colors
All things WEB:
SEO - Search Engine Optimisation
CMS - Content Management System
MOBI - Mobile Internet Application
SOCIAL MEDIA - For instance Facebook, Twitter etc.
APPLET - A software component that runs within or in tandem with an independent program, i.e. a web browser. Flash movies and Windows Media Player are both common examples of applets.
BLOG – Short for Web log, blogs are part journal, part Web site. Personal recommendations from bloggers with large or dedicated followings can greatly help a business. Likewise, complaints can drive away many potential clients. While there are many good blogging software out there, our preferred choice for building blogs and Web sites (in many non-ecommerce cases) is WordPress.
Email Campaign System – Email is perhaps the most overlooked and underutilized (based on cost and effectiveness) form of internet marketing today. Email campaign systems allow organizations to send out emails to their email lists with a standard look and feel. Features often include the ability to segment lists.
All things ADVERTISING
BTL - Below the line (BTL) advertising focuses on contacting targeted lists directly by way of direct postal or email.
PASSE - out of style; old fashioned
AIDA - A simple marketing acronym that describes the supposed path to successful selling. The following responses should be provoked in this order:
A = attention
I = interest
D = desire
A = action
All things DESIGN
CONCEPT - A comprehensive idea or generalisation that brings diverse elements into some basic relationship.
SAN SERIF - A font without any curls, whirls or feet
Hue: This designates the common name of a color and indicates its position in the spectrum or in the color circle. Hue is determined by the specific wavelength of the color in the ray of light.
Intensity (chroma): The saturation or strength of a color determined by the quality of light reflected from it. A vivid color is of high intensity, a dull color of low intensity.
Tone (color): A term used in a general way to include the factors of hue, value, and intensity.